Case Study: Brand Collaboration with Popular TikTok Feng Shui Influencer

Objective: Expand blog authority by tapping into the interior design niche with a popular influencer to engage new homeowners and attract prospects exploring floor plans.

Strategy:
To bridge home building with lifestyle content, I focused on feng shui, a topic that aligns well with both design and wellness trends. We partnered with renowned feng shui expert Cliff Tan, who has over 7 million followers across social platforms. Cliff consulted on the piece, ensuring accuracy and resonance with his audience. He also linked to our blog from his website, adding SEO value and referral traffic.

 Execution:

• Collaborated with Cliff Tan on feng shui blog content

• Integrated feng shui design principles into floor plan messaging

• Earned a high-authority backlink from Cliff’s website

• Pitched the piece to industry leaders, including Builder Magazine

Results:

• 30% increase in blog traffic

• 1% uplift in form fills on the feng shui blog page

• Enhanced brand credibility within the design and homebuilder communities

Conclusion:
This campaign demonstrates the impact of expert collaboration and niche content in driving qualified traffic and boosting engagement on high-intent pages.

SEO Manager, Century Communities

As the SEO Manager at Century Communities, I spearheaded comprehensive, data-driven SEO strategies and upgraded our organic growth strategy as a one-person marketing team. I owned partnerships with three third-party vendors, ensuring alignment with our objectives and delivering measurable results.

• Strategic Backlink Acquisition: Implemented targeted digital PR and outreach campaigns to secure high-quality backlinks from authoritative domains, driving significant improvements in search engine rankings and domain authority.

• Content Optimization & Thought Leadership: Transformed The Front Porch blog into an industry-leading resource in the home building space. By optimizing content for search intent and leveraging keyword research, I drove substantial increases in organic traffic, user engagement, and on-site retention metrics.

• Local SEO Excellence: Managed and optimized over 350 Google Business Profiles, ensuring accurate NAP (Name, Address, Phone) consistency, strategic use of local keywords, and frequent updates. This effort enhanced local search visibility, customer trust, and conversion rates.

• Analytics and Performance Monitoring: Leveraged tools like Google Analytics 4 (GA4), Google Search Console, and SEMrush to track performance, uncover optimization opportunities, and refine strategies based on data insights.

• Technical SEO Solutions: Identified technical crawling issues that led to nearly 10,000 pages to be newly indexed.

• Award-Winning Contributions: My SEO initiatives supported Century Communities' recognition as a Top Ten Homebuilder in the U.S. for the second consecutive year, reflecting our strengthened digital presence and competitive edge.

As one of many cannabis delivery services in San Francisco's "no dispensary zone," ONA needed a smarter way to build incremental sales with new customers. 

To stand out, we created a "Top Brands" page that featured products for our highest-selling partners to receive backlinks. 

Results: 13% increase in CTR, 146.3% increase in web clicks and wonderfully-sourced backlinks from our high-authority web partners. Check out the Top Brands page and more high-performing content below. 

There was a time when one of the top cannabis POS providers felt the market was becoming oversaturated. With other cannabis POS systems out there,  BLAZE couldn't be another innovative startup getting lost in the crowd. 

To win more site traffic, I helped BLAZE create content geared specifically toward prospective cannabis business owners. By writing how-to guides and B2B blog content, we helped the people using our software the most perform their jobs at the highest level.  

Archery Games Denver is an action-packed, family-friendly outing that combines the likes of dodgeball, tag and archery. While the kids love it, kids pay no bills. How do we broaden our audience to ensure a consistent flow of business?

Rather than take something for kids and make it feel more adult, how about we make adults feel like kids?  This content strategy focused on keywords that were more likely to get the attention of adults ages 18 - 34, such as "bachelor/bachelorette parties" and "team-building activities."

Turns out adults loved tapping into their inner arrow-slinging child. As a result of owning the above keywords, Archery Games Denver balances preteen adrenaline in the daytime with pregame shenanigans in the evening.  Click here to read more!