Contact Me

Denver, CO | www.pauldrakejr.com | (720) 514-3219 | copywriter@pauldrakejr.com

Summary

Full-stack SEO expert with 8 years of experience driving organic growth, AI visibility, and content performance across regulated and enterprise brands. Proven success optimizing for search and generative engines to increase citations, leads, and brand authority. Extensive experience in highly regulated industries such as medical device, cannabis, crypto, online gamling, short-term rentals, and nutritional supplements.

Skills & Competencies

Enterprise & In-House SEO Leadership, AI Answer Optimization (AIO), Digital PR, Generative AI & LLM Strategy, Schema Markup, Technical SEO (JavaScript rendering, HTML, CSS), AI-driven Search Behavior Analysis, Content Architecture & Topic Clustering, SEO Forecasting & Impact Modeling, Data Analysis & Reporting, SEO Tooling (Botify, SEMrush, Ahrefs, Screaming Frog, Moz, Yoast), Experimentation & A/B Testing, SQL & Python for SEO Analysis, Project management and governance, Executive Communication & Influence, Vendor & Agency Management.

SEO à la carte

📰Keyword research + content brief packages

💻Technical audit - what to fix and how to fix it

📊Reporting templates with AI included

💬Consulting Hours

📍Local SEO Presence Audit & Strategy

🤖Reddit Ads and engagement strategy

Portfolio of Work

PDP Copy and Paid Ad development:

Developed full PDP copy packages for six Metagenics products (UltraFlora and CandiBactin lines), each including SEO metadata, keyword strategy, benefit-led H1s, long descriptions, directions, and SEO-driven FAQs
Established the long description section architecture — opening hook, differentiation, science breakdown, trust block, allergen info — adopted as the house standard for all subsequent PDPs
Built Amazon bullet copy for two products formatted to platform compliance requirements
Mapped every claim to internal substantiation files with specific reference numbers
Created the master disclaimer symbol key used across all Metagenics PDP copy going forward

Product Landing Pages Before vs. After Optimization

HerWellness Estrovera

+77% Impressions

+487.3% Clicks

+66% Position Ranking

Rapid Relief

+21% Impressions

+114% Clicks

+77% URL CTR

Women's Probiotic

+196% Impression

+336 Clicks

+321% Positin Rankings

Mini Case Study: How I achieved mountainous organic growth using content

If customers are asking questions that your business can answer, I will find them.

That's exactly what I did for Century Communities over 16 months — turning a home design blog into a demand-capture engine that grew organic visibility by 400%.

The content program wasn't performing because it was publishing for the brand, not for the buyer. I reoriented the entire editorial strategy around how real people actually search: pulling conversational queries from Reddit threads, voice search patterns, and questions homebuyers submitted during live webinars.

That raw intent data became the content roadmap. Every topic published had a documented search demand behind it — not a gut call.

On the technical side, I layered in structured data and AI-ready formatting so the content performed in both traditional search and the AI systems buyers increasingly use to research major purchases like new construction homes.

The result: Century Communities went from a narrow design publication to a recognized content authority in the homebuying and new construction space — with the organic growth numbers to back it.

Century Communities - Digital PR and Backlink Strategy Case Study

Brand Collaboration with Popular TikTok Feng Shui Influencer

Objective: Expand blog authority by tapping into the interior design niche with a popular influencer to engage new homeowners and attract prospects exploring floor plans.

Strategy:
To bridge home building with lifestyle content, I focused on feng shui, a topic that aligns well with both design and wellness trends. We partnered with renowned feng shui expert Cliff Tan, who has over 7 million followers across social platforms. Cliff consulted on the piece, ensuring accuracy and resonance with his audience. He also linked to our blog from his website, adding SEO value and referral traffic.

Execution:

Collaborated with Cliff Tan on feng shui blog content
Integrated Tan's feng shui design principles into floor plan messaging + added his quotes.
Earned a high-authority backlink from Cliff’s website
Pitched the piece to industry leaders, including Builder Magazine

Results:

30% increase in overall blog traffic
344% increase in form fills on the feng shui blog page
166% increase in brand mentions and citations
Builder Magazine interview with Chief Architect

Conclusion:
This campaign demonstrates the impact of expert collaboration and niche content in driving qualified traffic and boosting engagement on high-intent pages.

Century Communities - Full Stack SEO Strategy

SEO Manager, Century Communities

As the SEO Manager at Century Communities, I spearheaded comprehensive, data-driven SEO strategies and upgraded our organic growth strategy as a one-person marketing team. I owned partnerships with three third-party vendors, ensuring alignment with our objectives and delivering measurable results.

Strategic Backlink Acquisition: Implemented targeted digital PR and outreach campaigns to secure high-quality backlinks from authoritative domains, driving significant improvements in search engine rankings and domain authority.
Content Optimization & Thought Leadership: Transformed The Front Porch blog into an industry-leading resource in the home building space. By optimizing content for search intent and leveraging keyword research, I drove substantial increases in organic traffic, user engagement, and on-site retention metrics.
Local SEO Excellence: Managed and optimized over 350 Google Business Profiles, ensuring accurate NAP (Name, Address, Phone) consistency, strategic use of local keywords, and frequent updates. This effort enhanced local search visibility, customer trust, and conversion rates.
Analytics and Performance Monitoring: Leveraged tools like Google Analytics 4 (GA4), Google Search Console, and SEMrush to track performance, uncover optimization opportunities, and refine strategies based on data insights.
Technical SEO Solutions: Identified technical crawling issues that led to nearly 10,000 pages to be newly indexed.
Award-Winning Contributions: My SEO initiatives supported Century Communities' recognition as a Top Ten Homebuilder in the U.S. for the second consecutive year, reflecting our strengthened digital presence and competitive edge.

How To Register Your New Home Address

#1 Ranked Blog and Digital PR Campaign. Top traffic driver as a simple solution to a common new homeowner problem.

What Is the New Home Construction Process Timeline?

Collab with our internal Design team to boost our image rankings with a slick infographic.

Backlink Strategy: What Interest Rate Will Make Homebuyers Take The Plunge?

We deployed a Digital PR campaign using primary survey data that attracted local news stations and top finance blogs.

Local Business Rankings

Optimized local listings and deployed a crafty review acquisition strategy for Local Pack Rankings.

Technical SEO

Breadcrumbs and internal linking led to mass page indexation.

AI Overview Optimization

Dominated AI overview rankings with 20+ blogs by addressing specific, long-tail customer questions with well-thought out content.

Fyllo - B2B Tech Copywriting

What's the best way to establish yourself as a thought leader in highly regulated tech industries like medical cannabis, crypto, micromobility or short-term rentals? Conduct your own unique research, draw meaningful conclusions and share that newfound knowledge with your readers through blogs, playbooks, one-sheets and whitepapers.

That's exactly what we did at Fyllo using our Regulatory Database built for aggregating the latest news in cannabis regulations. Creating content using our own in-house data and information helped our prospects understand how our products can grow their business.

South Dakota’s push for Adult-Use Cannabis

Alchemy episodes with leading women in cannabis

The Digital Fork’s secret recipe to networking success

Will Maryland be the next state to legalize adult-use cannabis?

ONA.Life - SEO & Copy

As one of many cannabis delivery services in San Francisco's "no dispensary zone," ONA needed a smarter way to build incremental sales with new customers.

To stand out, we created a "Top Brands" page that featured products for our highest-selling partners to receive backlinks.

Results: 13% increase in CTR, 146.3% increase in web clicks and wonderfully-sourced backlinks from our high-authority web partners. Check out the Top Brands page and more high-performing content below.

ONA.Life Landing

Top Brands backlink pages

Blog Content

BLAZE SaaS - SEO & Copywriting

There was a time when one of the top cannabis POS providers felt the market was becoming oversaturated. With other cannabis POS systems out there, BLAZE couldn't be another innovative startup getting lost in the crowd.

To win more site traffic, I helped BLAZE create content geared specifically toward prospective cannabis business owners. By writing how-to guides and B2B blog content, we helped the people using our software the most perform their jobs at the highest level.

Integration Landing Page: Blaze and Spence Labs software integration

How-to Guide: How to Open a Dispensary in New York: 2021

Hyperlocal content: Massachusetts Cannabis Delivery: What You Need to Get Started

Archery Games Denver - SEO Strategy

Archery Games Denver is an action-packed, family-friendly outing that combines the likes of dodgeball, tag and archery. While the kids love it, kids pay no bills. How do we broaden our audience to ensure a consistent flow of business?

Rather than take something for kids and make it feel more adult, how about we make adults feel like kids? This content strategy focused on keywords that were more likely to get the attention of adults ages 18 - 34, such as "bachelor/bachelorette parties" and "team-building activities."

Turns out adults loved tapping into their inner arrow-slinging child. As a result of owning the above keywords, Archery Games Denver balances preteen adrenaline in the daytime with pregame shenanigans in the evening. Click here to read more!

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