Paul Drake Jr.
Hi! I'm Paul Drake Jr. and if you're reading this, you received a job application from me recently! Please check out snippets of my extensive SEO and Content experience and reach out to me with additional questions. Thank you!
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Century Communities - SEO Strategy
Century Communities - SEO Strategy
SEO Manager, Century Communities
SEO Manager, Century Communities
As the SEO Manager at Century Communities, I spearheaded comprehensive, data-driven SEO strategies and upgraded our organic growth strategy as a one-person marketing team. I owned partnerships with three third-party vendors, ensuring alignment with our objectives and delivering measurable results.
Strategic Backlink Acquisition: Implemented targeted digital PR and outreach campaigns to secure high-quality backlinks from authoritative domains, driving significant improvements in search engine rankings and domain authority.
Content Optimization & Thought Leadership: Transformed The Front Porch blog into an industry-leading resource in the home building space. By optimizing content for search intent and leveraging keyword research, I drove substantial increases in organic traffic, user engagement, and on-site retention metrics.
Local SEO Excellence: Managed and optimized over 350 Google Business Profiles, ensuring accurate NAP (Name, Address, Phone) consistency, strategic use of local keywords, and frequent updates. This effort enhanced local search visibility, customer trust, and conversion rates.
Analytics and Performance Monitoring: Leveraged tools like Google Analytics 4 (GA4), Google Search Console, and SEMrush to track performance, uncover optimization opportunities, and refine strategies based on data insights.
Technical SEO Solutions: Identified technical crawling issues that led to nearly 10,000 pages to be newly indexed.
Award-Winning Contributions: My SEO initiatives supported Century Communities' recognition as a Top Ten Homebuilder in the U.S. for the second consecutive year, reflecting our strengthened digital presence and competitive edge.
How To Register Your New Home Address
How To Register Your New Home Address
#1 Ranked Blog and Digital PR Campaign. Top traffic driver as a simple solution to a common new homeowner problem.
What Is the New Home Construction Process Timeline?
What Is the New Home Construction Process Timeline?
Collab with our internal Design team to boost our image rankings with a slick infographic.
Backlink Strategy: What Interest Rate Will Make Homebuyers Take The Plunge?
Backlink Strategy: What Interest Rate Will Make Homebuyers Take The Plunge?
We deployed a Digital PR campaign using primary survey data that attracted local news stations and top finance blogs.
Omni Local Pack Ranking
Omni Local Pack Ranking
Optimized local listings and deployed a crafty review acquisition strategy for Local Pack Rankings.
Technical SEO
Technical SEO
Breadcrumbs and internal linking creatively led to over mass page indexation.
AI Overview Optimization
AI Overview Optimization
Dominated AI overview rankings by keeping up with current trends and baking them into our current business practices.
Fyllo - B2B Tech Copywriting
Fyllo - B2B Tech Copywriting
What's the best way to establish yourself as a thought leader in highly regulated tech industries like medical cannabis, crypto, micromobility or short-term rentals? Conduct your own unique research, draw meaningful conclusions and share that newfound knowledge with your readers through blogs, playbooks, one-sheets and whitepapers.
That's exactly what we did at Fyllo using our Regulatory Database built for aggregating the latest news in cannabis regulations. Creating content using our own in-house data and information helped our prospects understand how our products can grow their business.
ONA.Life - SEO & Copy
ONA.Life - SEO & Copy
As one of many cannabis delivery services in San Francisco's "no dispensary zone," ONA needed a smarter way to build incremental sales with new customers.
To stand out, we created a "Top Brands" page that featured products for our highest-selling partners to receive backlinks.
Results: 13% increase in CTR, 146.3% increase in web clicks and wonderfully-sourced backlinks from our high-authority web partners. Check out the Top Brands page and more high-performing content below.
BLAZE SaaS - SEO & Copywriting
BLAZE SaaS - SEO & Copywriting
There was a time when one of the top cannabis POS providers felt the market was becoming oversaturated. With other cannabis POS systems out there, BLAZE couldn't be another innovative startup getting lost in the crowd.
To win more site traffic, I helped BLAZE create content geared specifically toward prospective cannabis business owners. By writing how-to guides and B2B blog content, we helped the people using our software the most perform their jobs at the highest level.
Integration Landing Page: Blaze and Spence Labs software integration
How-to Guide: How to Open a Dispensary in New York: 2021
Hyperlocal content: Massachusetts Cannabis Delivery: What You Need to Get Started
Archery Games Denver is an action-packed, family-friendly outing that combines the likes of dodgeball, tag and archery. While the kids love it, kids pay no bills. How do we broaden our audience to ensure a consistent flow of business?
Rather than take something for kids and make it feel more adult, how about we make adults feel like kids? This content strategy focused on keywords that were more likely to get the attention of adults ages 18 - 34, such as "bachelor/bachelorette parties" and "team-building activities."
Turns out adults loved tapping into their inner arrow-slinging child. As a result of owning the above keywords, Archery Games Denver balances preteen adrenaline in the daytime with pregame shenanigans in the evening. Click here to read more!
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